Leadership Team

NXC Imaging logo, your trusted diagnostic partner

Meet the Executive Leadership Team


Bruce Zeilinger

Bruce Zeilinger

Chief Executive Officer

Bruce has served as CEO of NXC Imaging since 2009. He has been instrumental in establishing NXC’s vision and brand of “Never Ordinary” service to clients, employees and vendor partners. “Never Ordinary” is commonly referenced by NXC clients as the reason they trust and continue to do business with NXC – and a primary reason why NXC earns top partner recognition from its major equipment vendors year after year.

Bruce joined NXC in 1989 as a sales account executive and has worked his way up through the company from there to Vice President of Sales and General Manager before rising to his current role. He has served on the Board of Directors for nearly 20 years. Before joining NXC, he worked in sales for Picker International and DuPont.

Bruce works just as hard in the community as he does at NXC. He is one of 30 members of the Minnesota Chapter of CEOs Against Cancer, and he serves on the Board of the Allina Mercy Hospital Foundation (serving as Chairman in 2021). He served six years as a member of the Executive Leadership Team for the Minnesota Chapter of the American Heart Association, and was co-chair in 2013. He currently sits on the Board of Ambassadors for the American Cancer Society, serving as chair in 2014 and 2015. He also has led NXC’s efforts to support Minnesota troops in Afghanistan and local charities such as Feed My Starving Children, Hope Lodge, Ronald McDonald House and Toys for Tots.

Bruce holds a bachelor of science degree in chemical engineering from the University of Minnesota. In his spare time, he enjoys time with his family on the golf course or at the lake.

Rob Wolf, Chief Financial Officer of NXC Imaging

Rob Wolf

Chief Financial Officer

Rob Wolf has served as Chief Financial Officer of NXC Imaging since April 2019. In addition to having fiscal responsibility for the company, he takes pride in helping to translate NXC’s vision into action, keep the entire staff aligned toward its common mission and focus NXC’s Executive Leadership Team on its core objectives.

Rob has a wealth of knowledge of finance and operations, and has more than 20 years of experience as a CFO. Prior to joining NXC, Rob served as CFO of Canterbury Park in Minnesota, Rimage Corporation and MGC Diagnostics. He also has been a consultant, and began his career in public accounting as an audit manager with Deloitte & Touche.

Rob has given generously to his community. In addition to being involved with NXC’s community initiatives, he’s been a Board member of The Arc Minnesota, a nonprofit that promotes and protects the human rights of people with intellectual and developmental disabilities. He’s also mentored younger and rising professionals on business and finance subjects for many years.

Rob holds a MBA in general management from the University of St. Thomas and a bachelor of arts degree in accounting from the University of Minnesota-Duluth. In his spare time, he enjoys traveling, skiing, movies, reading and golf.

Kevin Mattson, Vice President NXC Imaging

Kevin Mattson

Vice President, Business Development

Kevin Mattson is Vice President of Business Development at NXC Imaging. Kevin leads the effort to identify new products and services and implement a go to market strategy for introducing these new products and services to NXC clients.

Kevin joined NXC imaging in 2006 as an Account Manager. He was promoted to Regional Sales Manager in 2007 and worked in that role until taking on his current role in December 2017. Kevin has 24 years of experience in Medical Imaging. He started his career in radiology with GE Healthcare as an Account Manager supporting IDN organizations in Minnesota. Kevin later joined DMS Health Group, where he was Regional Vice President, responsible for sales and operations of mobile and fixed site medical imaging services in the Central U.S. Kevin served as a member of NXC’s advisory board from 2007 until 2011, and served as an internal Trustee for the NXC Imaging ESOP.

Kevin earned a Bachelor of Science degree in marketing education from the University of Wisconsin-Stout, with a minor in business administration. In his spare time, he enjoys spending time outdoors with friends and family, woodworking, and exploring the region on weekend motorcycle trips.

Jon Stoa, Vice President Sales

Jon Stoa

Vice President, Sales

Jon Stoa is Vice President of Sales with NXC Imaging, where he manages the commercial and operational teams in sales for the Upper Midwest. He has served in this role since November 2018. He also currently serves on the NXC Board of Directors.

Jon joined NXC Imaging in 2007 as an Account Executive and in 2011 was promoted to Director of Integrated Health Networks. In this position, he was responsible for driving NXC’s strategic initiatives within the IDN Networks. Before NXC, Jon spent 11 years at GE Healthcare, serving in various positions including Regional Vice President of Sales. During that time, he gained valuable management and process improvement experience, and even attended the Jack Welch Executive Management Development program in Crotonville, NY. Jon is a certified Black Belt with Six Sigma.

Jon earned a MBA in finance from St. Thomas University and a bachelor of business administration from the University of North Dakota. In his spare time, he enjoys spending time with his family, especially at their lake place. He also likes to golf, play basketball and pheasant hunt with family and friends.

David Hendrickson Senior Director Information Technology

David Hendrickson

Senior Director, Information Technology

David Hendrickson is Senior Director of Information Technology at NXC Imaging. He is responsible for ensuring the company’s IT roadmap supports its business strategy, and he leads initiatives related to strategic internal project management, business process management and governance.

Prior to joining NXC in April 2018, David acquired more than 30 years of experience in operations, IT, business process improvement and organizational change management. As a management consultant, he worked with leadership teams to effectively identify and execute organizational improvement initiatives. As an IT consultant, he completed 12 successful ERP initiatives as well many other business process management and automation projects.

David has spent most of his career leading initiatives to improve processes and organizational effectiveness. He has held both staff and consulting roles in more than 20 companies across industries ranging from manufacturing/engineering (FDA and FAA regulated) and distribution to professional services and software. He is driven to assess the way things are, consider what has been tried in the past, then do something different to produce better outcomes.

David earned a bachelor of science degree in operations management from the Carlson School of Business at the University of Minnesota. In his spare time, he enjoys time at the lake with family, golf, woodworking and spending October weekends in the woods with his springers.

Jane Vaughan, Director Human Resources

Jane Vaughan

Director, Human Resources

Jane Vaughan is Director of Human Resources at NXC Imaging, and has held the role since 2016. She helps NXC bring its “Never Ordinary” client service mission to life, and supports the company’s growth and development by implementing and managing processes and initiatives that take care of employees and leadership.

Prior to joining NXC, Jane served as a director of human resources at SICK, Inc., Ottobock and Pragmatek Consulting Group. She has more than 30 years of HR experience, and is a veteran of the manufacturing, professional services and medical device industries. She also has experience in both small and large organizations, including one company that had an ESOP.

Jane prides herself on being an HR Professional that has a very broad background including both strategic and tactical HR. Jane is a member of the Society of Human Resources Management (SHRM) and has a SHRM-CP certification. In the past 10 years, Jane has added Organizational Development to complement her HR experience. She is particularly passionate about helping employees and organizations move through change.

Jane earned a bachelor’s degree in business with a HR emphasis and a master’s degree in organizational leadership from Bethel University. In her spare time, she enjoys spending time with family, gardening and golf.

Roger German

Service Manager

Roger German is Service Manager with NXC Imaging, a role he has held since fall 2020. He oversees all of NXC’s field service operations throughout its eight-state coverage area, and manages field service staff in Montana, North Dakota, South Dakota and northwest Minnesota.

Roger joined NXC in 1985 as a field service engineer, and has worked at the company his entire career. He helped build NXC’s service department from scratch and fueled the company’s westward expansion. He became a service manager in 2008, and also is currently serving his first three-year term on NXC’s ESOP Board of Directors.

Roger holds an associate’s degree in electronics from Northwestern Electronics Institute (now Dunwoody) in Minneapolis. In his spare time, he enjoys spending time outdoors – downhill skiing, traveling, hunting and fishing.